People expect websites to load within two seconds and are considerably likely to leave your site should it not.
More than 50% of internet traffic comes from mobile devices and the average load time for a mobile site is 15 seconds.
Because of this, businesses with slow sites lose sales, as a typical user will go to a faster site to do their shopping.
If your website takes longer than 2 seconds to load, you are undoubtedly losing money from potential customers.
Not only that, but search engines like Google care about your site speed. If you have a slow site, you are less likely to rank on the first page of Google. Approximately 92% of all Google search traffic goes to the first page of results, so if you’re not on page 1, you’re not getting much traffic.
There are over 200 metrics used by Google to determine your ranking. Site speed and user experience are two of these. If you have a slow page with a poor user experience, you can expect your rankings to suffer, which means you’ll lose traffic and ultimately revenue.
When trying to determine how much you’re willing to pay for site speed optimization, it’s also worth mentioning that plenty of businesses and consultants offer “cheap” or “low-cost” pricing for their services.
While tempting, it’s often the case that you get what you pay for. That is, your website’s speed barely improves.
Advantages to investing in site speed optimization include
Improve your user experience:
Mobile sites that load within the expected two seconds have a 15% higher conversion rate than sites that don’t.
Save you time:
Much of what goes into site speed optimization takes technical know-how and instead of figuring it out on your own, hiring the work out makes sense, so you can spend your time on tasks that earn your business the most amount of money,
Up to 90% of potential customers shop at a competitor’s website if they have a poor user experience.
Increase your traffic:
By increasing your site speed and user experience, you can expect a ranking improvement on search engines. By positioning yourself higher on search pages, your traffic will improve significantly which can lead to much higher revenue.
When you hire us to do site speed optimization, we take care of the following tasks:
- Theme and Plugin audit and recommendations
- Plugin cleanup based on accepted recommendations
- HTTPS setup
- HTTPS request reduction
- Image compression and optimization
- Caching configuration
- Redirect optimization
We are also available for ongoing site speed maintenance plans. Just ask and we’ll be happy to discuss.